Privacy Policy

Effective Date: 28/05/2025

1. Scope

This Privacy Policy explains how DHK Limited (“The Dels Group”) collects, uses, and shares personal information when you use our websites, applications, and services.

2. Information We Collect

Category	Examples	Basis/Purpose
Identity & Contact	Name, postal address, email, phone	Contract performance; support
Account Credentials	Username, password (hashed)	Account management
Payment Data	Card tokens, billing address	Transaction processing (handled via PCI-compliant processors)
Usage Data	Pages viewed, clicks, logs	Service improvement; analytics
Device & Technical	IP, browser type, OS	Security; analytics
Marketing Preferences	Opt-in/opt-out status	Consent management

3. How We Use Your Data

Provide and maintain the Services
Process payments and manage subscriptions
Send service-related messages
Improve, test, and monitor platform performance
Conduct marketing with your consent (opt-out anytime)
Meet legal obligations (e.g., tax, anti-fraud)

4. Legal Bases (UK GDPR) / (US CCPA)

Contractual necessity – to provide the Services
Legitimate interests – e.g., network security, product improvement
Consent – for email marketing or non-essential cookies
Legal obligation – compliance with HMRC, IRS, or court orders

5. Sharing & Transfers

We share data only with:

Payment processors, hosting providers, and analytics vendors under contract
Competent authorities when legally required
Potential acquirers in a merger, subject to confidentiality

If we transfer data outside the UK or EU, we rely on UK/EU adequacy decisions, Standard Contractual Clauses, or other legally acceptable safeguards.

6. Cookies & Tracking

We use cookies and similar technologies for session management, analytics (e.g., Google Analytics), and personalization. You may disable cookies in your browser; some features may not work.

7. Data Retention

We keep personal data only as long as necessary for the purposes listed or as required by law (e.g., 6 years for tax records in the UK).

8. Your Rights

UK/EU Users (GDPR): Right to access, rectify, erase, restrict, port, and object; lodge a complaint with the ICO (ico.org.uk).
California Residents (CCPA): Right to know, delete, correct, and opt out of “sale”/“sharing” of personal data; non-discrimination.

Requests: email [email protected] or use our online form. We will verify your identity before processing.

9. Security

We implement industry-standard technical and organisational measures, including encryption in transit (TLS), least-privilege access controls, and regular security reviews.

10. Children

Our Services are not directed to children under 13 (US) / 16 (UK/EU). We do not knowingly collect data from them. If you believe we have, contact us for deletion.

11. Changes to This Policy

We may update this Privacy Policy. The “Effective Date” will change, and significant updates will be announced via email or in-app notice.

12. Contact

For privacy enquiries, exercise your rights by emailing [email protected] or writing to DHK Limited